Privacy Policy
Last updated: 28 September 2026
This Privacy Policy explains how ice Hockey Betting (referred to here as “we”, “us” or “the site”) collects, uses, stores and protects personal information when you visit the site or interact with our content. We take the privacy of our readers seriously and aim to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
ice Hockey Betting is an editorially independent ice hockey betting publication aimed at UK punters. We are not a sportsbook, we do not accept stakes and we do not handle customer wagering accounts. We publish analysis, guides and reference material.
What data we collect
When you visit ice Hockey Betting, we may collect the following categories of information:
- Technical data such as your IP address, browser type and version, device type, operating system, time zone setting and referring page.
- Usage data including the pages you view, the time you spend on each page, the order of page views and any in-page interactions such as opening an FAQ accordion.
- Cookie data and similar identifiers, as described in our Cookie Policy.
- Any information you choose to submit voluntarily, for example if you contact us by email about a correction or editorial query.
We do not knowingly collect or process special-category personal data, financial account details or wagering history. We do not request your gambling account credentials at any point.
How we use your data
We process personal data only for limited and clearly defined purposes:
- To operate and secure the website, including detecting and preventing abuse, fraud and technical attacks.
- To understand how readers use the site so that we can improve content quality, navigation and accessibility.
- To respond to enquiries that you send us directly.
- To comply with our legal obligations, including responding to lawful requests from public authorities.
Legal basis for processing
Under UK GDPR, we rely on the following legal bases for processing your personal data:
- Legitimate interests for analytics, security monitoring and editorial improvement, in each case balanced against your privacy rights.
- Consent where required, for example for non-essential cookies. You can withdraw consent at any time.
- Legal obligation where we are required by UK law to retain or disclose specific information.
How long we keep your data
Technical and usage data is retained only as long as necessary for the purposes described above, typically no longer than twenty-six months. Email correspondence is retained for as long as needed to resolve the matter raised, and then deleted.
Sharing your data
We do not sell your personal data. We may share limited technical data with the following categories of trusted service providers, acting strictly as our data processors:
- Hosting and content-delivery providers that operate the infrastructure on which ice Hockey Betting runs.
- Analytics providers that help us understand aggregated visitor behaviour.
- Security and bot-mitigation providers that protect the site against abuse.
We may also disclose information where required by law, court order or to protect the rights, property or safety of ice Hockey Betting, our readers or others.
International transfers
Some of our service providers may be located outside the United Kingdom. Where data is transferred internationally, we rely on appropriate safeguards recognised under UK GDPR, such as UK adequacy regulations or the International Data Transfer Agreement.
Your rights
You have the following rights in relation to your personal data:
- The right to be informed about how we process your data.
- The right of access to a copy of your personal data.
- The right to rectification of inaccurate data.
- The right to erasure where the legal grounds permit.
- The right to restrict or object to processing.
- The right to data portability, where applicable.
- Rights related to automated decision making — we do not carry out automated decision making that produces legal or similarly significant effects on you.
If you wish to exercise any of these rights, you may contact us using the address provided on our About page. We will respond within the timeframes required by UK GDPR.
Complaints
If you believe we have not handled your personal data in accordance with UK data protection law, you have the right to complain to the Information Commissioner’s Office, the UK supervisory authority. We would, however, appreciate the opportunity to address any concerns before you contact the ICO.
Cookies
Our use of cookies and similar tracking technologies is described in detail in our Cookie Policy.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the law, our practices or our services. The “last updated” date at the top of this page indicates when the most recent revision took effect. We encourage readers to review this page periodically.
